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Unpacking The Big Wicked: How A Design Force Grew And Transforms

Geovany Gislason PhD

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Have you ever thought about what makes a creative group truly special, truly impactful? It's like, how does something start small and then become this huge, almost legendary presence in its field? We're talking about something that's grown so much, it's become a "big wicked" force, in a good way, of course. This kind of growth and influence really grabs your attention, doesn't it?

Think about a journey that began with just one person, a founder with a vision, and then slowly, naturally, it expanded. Over two decades, this particular entity didn't just add numbers; it became a family, a close-knit group of people working together. And then, quite remarkably, it transformed into a powerful collective, a genuine force with 700 individuals contributing their talents. That’s a pretty amazing story, you know, a true testament to building something lasting.

This whole idea of a "big wicked" presence isn't just about size; it's about the deep impact, the fresh ideas, and the way it reshapes things. It's about a group that keeps pushing boundaries, always looking for the next big step, or as they call it, "the big leap." We're going to explore how this kind of dynamic group operates, what makes them tick, and how their projects truly stand out. It’s a fascinating look at creativity at a grand scale, actually.

Table of Contents

The Big Story: From Founder to Force

It's really something to think about how a creative endeavor starts, isn't it? This particular group, known as Big, began its journey very simply, with just one person at the helm. Over the course of two decades, it didn't follow a rigid plan; instead, it grew organically, much like a plant sending out new shoots. This natural expansion is quite remarkable, truly.

From that single founder, the group blossomed into what they affectionately call a "family." This suggests a close-knit community, a shared purpose, and a sense of belonging among its members. It’s not just about employees; it’s about people who genuinely connect with the work and with each other, so it's almost like a living, breathing entity.

And then, this family continued to expand, transforming into a formidable "force of 700." Imagine that: 700 creative minds, all working together, bringing diverse skills and perspectives to the table. This kind of scale means they can tackle incredibly ambitious projects, and they really do, which is pretty cool.

The Big Leap and a New Era

Every successful group, it seems, reaches a point where it needs to redefine itself, to take a significant step forward. For Big, this moment is recognized as "the big leap." It's a phrase that suggests not just growth, but a profound change, a shift in how they operate and what they aim to achieve. It’s a very exciting time, apparently.

This transformation is more than just an internal restructuring; it also involves expanding their capabilities. They've integrated different disciplines, bringing together landscape design and engineering, for example. This broader approach means they can look at projects from many angles, creating solutions that are more complete and thoughtful. It's a holistic way of working, you know, that really sets them apart.

Bjarke Ingels, the founder and creative director of Big, has always pushed for innovative thinking. This "big leap" represents a commitment to continuing that tradition, to exploring new frontiers in design and problem-solving. It’s about staying fresh and relevant, always looking ahead to what's next, and that, is that, a key to their success.

Design That Reimagines: Noma 2.0

When you think about a restaurant, you usually picture a dining room, a kitchen, maybe a bar, right? But Big’s approach to Noma 2.0 was completely different. They didn't just design a building; they took the very idea of a restaurant and broke it down into its basic components. This "dissolving" of traditional concepts is a hallmark of their inventive spirit, so it's almost like taking apart a clock to see how it works.

Once they had these individual parts, they didn't just put them back together in the usual way. Instead, they "reassembled them to put the chefs at the heart of the restaurant." This is a profound shift. It means the creative process of cooking, the artistry of the chefs, becomes the central focus, visible and celebrated. It's a very human-centric approach, really.

This design for Noma’s new home, which is a historic place, shows how Big can take something familiar and make it feel completely new and engaging. It’s about creating an experience that goes beyond just eating; it’s about understanding the craft and the people behind it. This kind of thoughtful design, you know, makes a lasting impression.

Workplace Innovation for the Modern Age

A workplace isn't just a building; it's a living space where people spend a lot of their time. Andy Young, a partner at Big, speaks about creating a workplace that "responds to its setting in the city and its setting in the 21st century, with equal measure." This means considering both the physical environment outside and the evolving needs of modern work. It’s a pretty smart way to think about things, actually.

In a bustling city, a workplace needs to feel connected to its surroundings, perhaps offering views or easy access to urban life. But it also needs to support the way people work today, which is often collaborative, flexible, and technologically driven. Balancing these two aspects is a real design challenge, and Big seems to tackle it head-on, apparently.

This philosophy extends to their own space, like the Big NYC office in Dumbo. It’s about creating an environment where people feel comfortable, inspired, and productive. A good workplace, you know, can truly enhance creativity and teamwork, and that’s what they aim for, always.

Crafting Experiences: The Audemars Piguet Museum

Imagine walking through a building where the very structure guides your journey, telling a story as you move. Big’s design for the Audemars Piguet museum does just that. As people "circle the building," they are led through a narrative, with each turn revealing more. It's a very clever way to engage visitors, truly.

The core of this experience is "the rich collection of watches," which are not just displayed but used to "illuminate the history of Audemars Piguet and of watchmaking in the valley." This shows how Big integrates the artifacts with the architecture, making the building itself a part of the storytelling. It’s about creating a sense of discovery, a bit like unwrapping a present.

This project highlights Big's ability to design spaces that are not just functional but deeply experiential. They don't just house objects; they create environments that bring those objects to life, connecting visitors to the heritage and craftsmanship. It’s a testament to their thoughtful approach, you know, making history feel vibrant and immediate.

A Home in the City: Big NYC in Dumbo

Choosing the right location for a creative hub is so important, isn't it? Big NYC made a significant move, calling Dumbo home since 2018. Dumbo, a vibrant neighborhood in Brooklyn, offers a unique blend of industrial heritage and artistic energy, which really suits a firm like Big, apparently.

Their office space there is quite impressive: a "55,000 sq ft full floor office." That’s a lot of room for creative work, for collaboration, and for all the different teams to spread out. A large space like that allows for flexibility and growth, which is something a dynamic firm needs, very much so.

The office "wraps around an interior courtyard," which is a wonderful design feature. This courtyard likely brings natural light into the heart of the building and offers a quiet oasis within the busy office environment. It's a thoughtful touch that contributes to a positive work atmosphere. And this space houses "nearly 200 bigsters," their term for team members, which gives you a sense of the scale of their operations in New York, you know, a bustling creative hub.

Frequently Asked Questions About Big Wicked

What does "Big" stand for in the context of the design firm?

While the text doesn't explicitly state what "Big" stands for, it clearly refers to Bjarke Ingels Group, the renowned architectural and design firm. The name itself, "Big," seems to reflect their ambition and the scale of their projects, and their impact, so it's almost a statement in itself.

How has Big’s approach to design evolved over time?

Big’s approach has evolved from a single founder to a large "force of 700," embracing a "big leap" in their capabilities. They've integrated diverse disciplines like landscape and engineering, and they continue to innovate by "dissolving" traditional ideas and "reassembling" them in fresh ways, always putting people and experience at the center. It’s a very dynamic process, truly.

What are some notable projects by Big that showcase their unique design philosophy?

Two key projects mentioned are Noma 2.0, which reimagines a restaurant by putting chefs at its heart, and the Audemars Piguet museum, designed to guide viewers through the history of watchmaking. These projects show their commitment to creating engaging, experience-driven spaces, and that, is that, a core part of their identity.

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